THE SUCCESS STORY BEHIND THE BRAND
Meet CEO, Danielle Cuccio, the success story behind the brand.
Danielle Cuccio, a real life Yoga Instructor, driving all around town to bring yoga to every single one of her clients. It all started when Danielle was an Esthetician working with skincare products. Danielle realized that no topical solution product could enhance one's beauty, but yoga was the answer. She watched yogis come out of classes, radiating a glow that no facial could ever give. She soon realized that practicing a lifestyle such as yoga incorporates: exercise, eating well, sleeping efficiently, hydration, positive thinking, relaxation; all playing a role in happiness and health. It's a lifestyle. Having danced her entire life, Danielle loved movement and how it made her feel happier and healthier on a whole. It was her true passion. Growing up in a family in the beauty industry with her parents' nail manufacturing and nail polish brand, she felt it was the perfect tie to combining her passions: yoga & beauty. Danielle quit her Esthetician job and jumped into teaching yoga, where she would teach the true root to beauty. She started making her own blends of oils and mat cleaners to enhance her students' yoga experiences, making them feel whole, at peace and balanced. Her students continuously asked, "Danielle, what is that smell? It's amazing!"
Danielle could have had the opportunity to go into the family business manufacturing nail products and make a six-figure salary, but that was not her passion. YOGA WAS HER PASSION and she wanted to follow it and make it her life long goal to make it her career. Even teaching top celebrities and corporate staff yoga classes, it was hard to know that she had reached her income cap. She wanted to be able to meet more yogis and share her story.
The TRUTH of being a full-time Yoga Instructor and living your passion isn’t always the most income heavy job. Clients cancel, classes can pay $25 per class sometimes, driving to and from clients take time and energy - there is only one YOU and only 24 hours in a day. WHY Danielle created a brand that YOGIS could sell to their yogis. A brand that could help yoga instructors make a better living, while still living their passion.
And now, that can be you!
We have made sure that our program is nothing like any other program you have been a part of.
We want to bring out the best yoga instructor and person out in you.